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Compliant Medicare and health insurance demand for carriers and agencies

We build consumer demand on our own brands and deliver it as inbound calls, live transfers and consented leads. You set the rules for what counts. We report against them and stand behind the numbers.

Who we work with

  • Carriers that want brand-safe acquisition with marketing material reviewed and approved before launch
  • Agencies and FMOs with licensed, appointed agents who need predictable call flow in specific states and hours
  • Call centers and buyers who pay on a defined billable action and want clean data to dispute against, if it comes to that
  • Independent agents looking for steady inbound volume without running their own media

Health Exchange Group is operated by Palo Media Group, LLC. We have run insurance and legal acquisition since 2010 across search, social, native and connected TV.

Two colleagues reviewing a call performance dashboard on a large monitor

What we deliver

Every format is priced on a payable action written into the insertion order. No ambiguity about what you are buying.

Pay per call

Inbound calls

Consumers who dialed a number on an approved Health Exchange Group page or ad. Routed in real time to your queue with state, ZIP, hours and concurrency filters, and billed only past the duration threshold you set.

Warm transfer

Live transfers

Callers pre-qualified on Medicare status and state before the handoff. You hear a person who wants to talk about coverage, not a cold dial.

Pay per lead

Consented web leads

Form submissions captured with the consent language, page version and timestamp kept on file, delivered by API or posting into your CRM.

For agents

Agent call programs

Steady volume for licensed agents and small agencies, routed only to the states you hold licenses and appointments in.

Compliance is the product

A cheap call that gets a carrier a complaint costs more than it saved. So the controls are built in, not bolted on.

  • Creative and landing pages go through partner review, then stay locked to the approved version
  • Required TPMO disclaimers on every Medicare page, with organization and plan counts tied to the visitor’s ZIP code
  • Material IDs carried in page footers so any asset can be traced to its approval
  • Calls recorded and reviewed, with QA dispositions available on billable calls
  • No government look-alike branding and no claims a carrier hasn’t signed off on
Lines of businessMedicare Advantage, Medicare Supplement, Part D, ACA and individual health
ChannelsSearch, paid social, native, connected TV, SMS follow-up to opted-in consumers
Routing controlsState, ZIP, hours of operation, daily and concurrent caps, duration thresholds
Data you getCall recordings, caller state, timestamps, duration, disposition and source
BillingDefined payable action per insertion order, with a written dispute window

How a new partnership starts

We would rather start small and prove it than promise volume we haven’t tested in your states.

01

Scope call

Your states, hours, licensing, capacity and what a good call looks like to you. We tell you honestly whether we can deliver it.

02

Paper and approvals

Insertion order with the payable action, caps and dispute terms. Creative and pages submitted for your compliance review.

03

Capped test, then scale

A limited test flight, reconciled line by line against your records. Volume goes up only when both sides agree the numbers hold.

Talk to our partnerships team

Tell us your states, lines of business and the volume you can take. We usually reply within one business day.

Email partnerships