A consumer insurance brand run by people who answer for the results
Health Exchange Group is the consumer-facing brand of Palo Media Group, LLC, a performance marketing company based in Plymouth, Massachusetts. We help people understand their health coverage choices and connect them with licensed agents who can enroll them.
What we actually do
Most people meet us through an ad, a search result or a text after a call. They are usually in the middle of something stressful: a 65th birthday with a pile of mail, a job that ended, a drug that suddenly costs four times what it did.
Our job is to get them to a licensed agent who can help, and to make sure that conversation starts with honest information. That means plain-language education on this site, disclosures that say what we are and what we are not, and routing that sends a caller to someone licensed in their state.
Behind the brand is a team that has run insurance and legal acquisition since 2010. We are not a call center with a nice homepage. We build the pages, buy the media, run the call routing and reconcile every billable call against what our partners see.
What we are, and what we are not
Carriers ask. Consumers deserve to know. So here it is in one place.
We are
- A marketing and education brand owned by Palo Media Group, LLC
- A connector between consumers and licensed insurance agents and agencies
- Paid by our partners, never by the consumer
- Responsible for the accuracy of what appears on our pages and in our ads
We are not
- The government, Medicare, CMS or HealthCare.gov
- An insurance company. We do not issue policies or pay claims
- A source for every plan in your area. Medicare.gov and 1-800-MEDICARE are
- Allowed to enroll you without you saying yes, on a recorded line or a signed application
How we operate
Three rules that came from watching this industry get it wrong.
Say less, prove more
No invented savings, no fake urgency, no implied government connection. If a claim cannot survive a carrier’s compliance review, it does not run.
Quality is measured downstream
A call is not a win because it connected. We judge our work on whether it turned into a real conversation and a policy that stays on the books.
One source of truth
Ad platforms, call tracking and partner systems rarely agree. We reconcile them before anyone gets an invoice, and we show our work.
Company details
For vendor setup, carrier due diligence or anything that needs a paper trail.
Contact us| Legal entity | Palo Media Group, LLC, doing business as Health Exchange Group |
|---|---|
| In business since | 2010 |
| Mailing address | 6 Main St Ext #3853 Plymouth, MA 02361 |
| [email protected] | |
| Phone | (774) 454-4266 |
| Lines of business | Medicare Advantage, Medicare Supplement, Part D, ACA and individual health |